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The Associated Press Picks a Fight with Google, Biting the Hand that Feeds
In a move that could change the way news is disseminated and found on the Web, the Associated Press (AP) has declared that its news articles should no longer be freely indexed in search engines such as...
View ArticleThe Expanding Search Universe
And what it means for the industry’s top dogs. StatCounter recently announced that August was Bing’s slowest month in terms of growth since its launch, and the combined market share of Bing and Yahoo...
View ArticleBing Search vs. Yahoo: Making Sense of the Nonsense
This week Yahoo announced that, despite the two companies’ deal in which Bing is set to replace Yahoo’s search, the two companies will continue to compete. Prabhakar Raghavan, a senior vice president...
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Bing’s Visual Search Raises the Bar on Image Search
Microsoft’s Bing has unveiled Visual Search: a feature upgrade that allows users the option of browsing images rather than text snippets. Although the update is intended to allow searchers to find...
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Your Tweets on Google: 3 Things Every Company Should Do Right Now
As a result of separate deals with search giant Google and upstart Bing, Twitter feeds are coming to a search engine near you. Even as Twitter struggles with monetizing its service and holding spam...
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Search Engine Wars Extend to Paid Content
Rupert Murdoch’s public jabs at Google seem to have paid off. After Murdoch’s threats to block Google from indexing content from his 175 newspapers and multiple news Web sites, claiming that the search...
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Bing Maps Apps Creates a New Ad Frontier
Available at http://www.bing.com/maps/explore/, the Map Apps feature adds a dazzling array of searchable restaurants, businesses, hotels, traffic and neighborhood information. The architecture is...
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Top Search Marketing Stories for 2010
There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet. Staying abreast of all these issues will be...
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Bing Sends Mixed Signals on Directory Indexation and NoFollow Rules
In a Bing community forum for Web publishers this week, a community member asked what he should do to get Bing to index his site pages more quickly. Program Manager Brett Yount verified an answer that...
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Bing Continues to Grow Market Share Ahead of Yahoo Partnership
According to Comscore data for December 2009, upstart search engine Bing continued to grow market share at the end of last year. Bing searches were up 70% from Microsoft’s previous product, LiveSearch,...
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Bing Search PPC Conversion Cost 54.5% Lower Than Google AdWords
Looking for an SEM game changer? If you haven’t yet tested Bing PPC ads, it might be worth looking into. The network seems to have just the right mix of competition levels, demographics and market...
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3 Reasons Why Bing Delivers Better PPC Results Than Google AdWords
In our last blog post, we revealed that DemandResults has reaped 54.5% lower cost-per-conversion ratios in Microsoft AdCenter than Google AdWords in our head-to-head tests. To recap, our tests were...
View ArticleLeads From Bing Yielding Higher Value
A few months ago, we reported that Bing paid search ads were yielding more leads at less cost for select clients in the healthcare and legal professions. Today Search Engine Roundtable’s Chris Boggs...
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